MILKPEP
MilkPEP supports dairy processors with tools and campaigns that help drive demand and keep milk relevant.
The goal was to simplify social marketing with a tool that lets processors quickly promote their own products in a branded, engaging way.
The solution was a dynamic recipe tool that automatically generates custom social videos using flexible templates, recipe content, and milk jug brand customization—making asset creation faster and more scalable.
This project balanced brand storytelling, usability and automation to turn a static process into a more premium branded experience.
GALE
Design Director, Damien Lecocq
Senior UX Designer, Caitlin Cosby
Digital Designer, Kristin Goulet
Motion Designer, David Preli
Tech Lead, Junior De Santiago
PERSONAL CONTRIBUTIONS
Product Design, Web Design, Social