EVERY WOMAN’S MARATHON

A marathon designed by women, for women.

The challenge, improve the perception and bring awareness to the nutritional value of dairy milk. Solution—created a marathon that honors courage, community and sisterhood, an ideal marathon for first time female marathoners. Team Milk and Every Woman’s Marathon supports runners through their entire training process.

My contributions helped expand the brand beyond the inaugural launch into a full functioning marathon. The website went from a beautiful shell encouraging sign-ups to a trustworthy race weekend hub and training/nutrition resource.

The second annual marathon in Scottsdale, AZ brought together a community of over 40,000 #TeamMilk members, over 4,500 Scottsdale runners, 43% first-time marathoners, 14.9k bottles of milk handed out on race day and all 50 states represented on the start line.